The strategy consulting firm mas-advisory, which specializes in banking technology, has published a position paper for management and supervisory boards in banking entitled "The balancing act between customer proximity, digitalization and cost reduction" based on a Delphi study.
It examines current trends and their consequences and formulates recommendations for action to successfully master the current paradigm shift.
Banking as a Service and embedded finance are likely to become established as a result of the break-up of the banking value chain; this is all the more so as the corresponding banking services are subject to value migration and are increasingly becoming a commodity, which calls for economies of scale and which specialised providers will now also offer in Switzerland.
The need for embedded finance will increase as brands increasingly want to offer their products and services with seamlessly integrated financing. They want to make the purchasing process easier and promote customer loyalty. Like many new developments in financial services, embedded finance is also likely to develop exponentially.
This development also presents opportunities for proactive banks. They can position themselves in the ecosystem as providers of individual services for third parties and thus leverage their own production apparatus.
The position paper is available here: Delphi study and position paper: The balancing act in banking | mas advisory (mas-advisory.com)
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